Donor engagement requires intentional cultivation activities in order to be successful. Learn how to identify strategic cultivation activities, build cultivation plans and assess the amount of engagement needed to solicit a major gift. Whether you have worked with a donor for years or just met them, this course will show you a clear path to fostering meaningful relationship with donors. It also includes step-by-step guides to creating a cultivation menu of activities and cultivation plans, as well as a sample cultivation plan.

• Identify cultivation opportunities
• Evaluate the impact of cultivation activities
• Develop a system to score donor engagement
• Build cultivation menus and customized cultivation plans

This course is eligible for 1.0 CFRE Continuing Education Points.